Bata, a European brand camouflaged as an Indian brand for a century

Gold Spot, an artificially coloured orange drink that paved its way to Indian hearts

Boroline, an antiseptic formula concocted pre-Independence, still governs the Pharma sector today

Masterclass'​ Secret Content Marketing Strategy

Nirma, a powder made by a father to honour the life of his dearly departed daughter

How Elvis Presley and his manager made $22 million dollars off Elvis's haters