A writer, and a content marketing consultant.
Bata, a European brand camouflaged as an Indian brand for a century
Gold Spot, an artificially coloured orange drink that paved its way to Indian hearts
Boroline, an antiseptic formula concocted pre-Independence, still governs the Pharma sector today
Masterclass' Secret Content Marketing Strategy
Nirma, a powder made by a father to honour the life of his dearly departed daughter
How Elvis Presley and his manager made $22 million dollars off Elvis's haters