Maggi, a 140-year-long legacy

The power of manifesting

Rooh Afza, the sweet crimson tonic of bliss and joy

Bata, a European brand camouflaged as an Indian brand for a century

Gold Spot, an artificially coloured orange drink that paved its way to Indian hearts

Boroline, an antiseptic formula concocted pre-Independence, still governs the Pharma sector today

Masterclass'​ Secret Content Marketing Strategy

Nirma, a powder made by a father to honour the life of his dearly departed daughter

The Genius Growth Hack Behind Nykaa's Success

Use RFM to increase ratings on app store & play store