A writer, and a content marketing consultant.
Maggi, a 140-year-long legacy
Bata, a European brand camouflaged as an Indian brand for a century
Boroline, an antiseptic formula concocted pre-Independence, still governs the Pharma sector today
Masterclass' Secret Content Marketing Strategy
The Genius Growth Hack Behind Nykaa's Success
Use RFM to increase ratings on app store & play store